RPM Retail has given me the confidence to keep our prices in line with the benchmark average and make ruthless decisions about dead stock and slow moving categories.
Visibility is the new black
Submitted by John Saywell on 14 December, 2011
So says the headline from US retail publisher Consumer Goods Technology http://consumergoods.edgl.com/home - and they’re right!
The 2020 Future Value Chain Report published by The Consumer Goods Forum (TCGF) predicts that a more collaborative and integrated approach to product visibility and actionable intelligence will emerge as a competitive necessity.
If you’re trying to compete in retailing without excellent visibility on product performance right down to the shelf in every store – you’re missing opportunities.
Consumers now expect a higher standard of instore merchandising with easy-to-find best sellers, no out-of-stocks and consistent pricing. After all, this is the experience they get from the best online retailers.
At RPM Retail, we’re experiencing strong demand for real-time visibility from the leading suppliers like Lego, Croxley and Johnson & Johnson. Using RPM Retail their planning, sales and service personnel are able to make a difference to the performance of their products’ at the retailer.
This is a real win-win-win scenario where more satisfied consumers lead to increased sales and profits, and the whole value chain benefits.
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