• John Saywell

Trends and predictions for retail pharmacies in 2022



Here’s the big trends I’ve seen in retail pharmacy in 2021 along with my predictions for the year ahead:

Trends

Predictions

1. Face mask sales are booming

These will continue to be a top-seller and you should ensure that re-usable masks are in a hot-spot near your counter

2. Vaccinations drive pharmacy traffic​

Pharmacies providing this service to their community will grow their market-share

3. Cosmetics and beauty sales declined by -20%

Most pharmacies will remove the large franchise cosmetics stands (e.g. Revlon and L’Oreal) if they haven’t already

4. Health supplements sales have become more specialised

Pharmacies that support the premium / specialty brands with trained staff will continue to grow their sales as commodity brands decline in pharmacy

5. Services in pharmacy are growing

Ear Piercing is the most frequently searched pharmacy service – and it is likely that Passport Photos will bounce back in 2022

6. The most successful pharmacies are keeping their retail price margins high (around 50% Gross Margin)

Pharmacies that introduce a discounting policy to try to compete with Chemist Warehouse will struggle to be profitable

7. The most critical convenience-factor for retail success is convenient car-parking

Central-city pharmacies will continue to decline

8. The most critical loyalty-factor for retail success is highly engaged customer service staff

Pharmacies with a skilled staff member to triage customers at their prescription counter will grow their customer-base

9. Online sales are small but growing

For most pharmacies a full e-commerce offering is not cost-effective, but selling a selected range of key products online will become more important

10. Digital communications are the new-normal

Customers expect script reminders, online repeat requests, online booking tools and regular emails from their pharmacy

Here are links to a selection of my 10 most popular articles from the last 12 months to provide motivation and/or inspiration.


What's your plan?
.pdf
Download PDF • 166KB

Your Customer Loyalty Toolkit
.pdf
Download PDF • 129KB

Improve Your Return On Investment
.pdf
Download PDF • 141KB

Let's Get Digital
.pdf
Download PDF • 118KB

10 Marketing Rules For Growth
.pdf
Download PDF • 142KB

The data doesn't lie
.pdf
Download PDF • 134KB

Less is more
.pdf
Download PDF • 238KB

The right people
.pdf
Download PDF • 110KB

Your professional image
.pdf
Download PDF • 373KB

Good Measurement is Vital
.pdf
Download PDF • 122KB

Get in touch with any questions, and I look forward to visiting your pharmacy in 2022.

Happy New Year


John Saywell

Ph: 0274 359848



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