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"RPM is the perfect tool to achieve

outstanding results."


Mark Clayton

Retail General Manager, The Trusts

The Customer

West Auckland Trust Services Limited (’The Trusts’) exists to sell alcohol responsibly and return their surplus profits to the community. The Trusts operates 24 retail liquor stores across West Auckland under the West Liquor and Village Wines & Spirits banners.

The Problem

In the midst of an effort to raise store standards, The Trusts recognised that they needed a business intelligence tool to offer reliable reporting and to automatically deliver actionable information to their frontline staff. The current head office reporting tools were too slow and costly and their struggle to build custom reports was affecting their managers’ ability to monitor sales and make stock decisions.

The Solution

RPM was integrated with The Trusts’ Infinity database over a four week implementation period. The standard suite of RPM insights, reports and dashboards was made available online to users at individual branches, and at head office. Over the following months, The Trusts’ management team worked with RPM consultants to customise their dashboards and reports. This provided managers with real-time visibility on their KPIs and the ability to drill-down to the actionable information.

The Results

Since the implementation of RPM, The Trusts’ 24 stores have improved their sales performance and stock levels, and head office reporting has been streamlined.


Sales up across every category. Up by 7% overall.
Less dead stock. Over 33% of dead stock cleared.
Consistent reporting. Online access for every user; anywhere, anytime.
Ready for more. Now implementing RPM for their warehouse & suppliers.

Simple accuracy

"I love how much quicker and easier RPM has made it for all of our managers to see accurate performance results."

Diane Bennett, Group Accountant

Effective Change

"Because RPM is easy and fun to use it has really helped to motivate our team to change their behaviours."

Mark Clayton, Retail General Manager

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